Disruptor &

re-inventor

01.

Re-inventing myself. Constantly.

Reinventing oneself is a potent catalyst for achieving a state of flow, where optimal performance and fulfillment converge. Embracing change and seeking new challenges break the monotony, igniting creativity and focus. By continuously evolving, one transcends limitations, unlocking untapped potential and navigating through obstacles with ease. Flow emerges from this dynamic process, as the individual aligns passion with purpose, losing themselves in the moment while effortlessly surpassing previous boundaries. In this perpetual reinvention lies the key to sustained growth and the realization of one’s fullest capabilities.

02.

Current projects

Balam "The Jaguar" Coffee Roaster

As a sourcer, one scours the globe for the finest beans, embracing the diversity of terroirs and flavors that each region offers. This constant search for excellence demands a flexible approach, as sourcing conditions fluctuate with climate and market dynamics. Upon importing these treasures, the role shifts to that of a curator, meticulously roasting and blending beans to unlock their full potential. Adaptability is key as roasting profiles evolve to accentuate each batch's unique characteristics. As a salesman, the task is to artfully convey the story behind each cup, engaging customers with passion and expertise. Through this cycle of sourcing, importing, roasting, and selling, the coffee artisan embodies the spirit of reinvention, perpetually refining their craft to deliver moments of caffeinated bliss to aficionados worldwide. We're world famous, because we have the best coffee in Los Angeles, possibly in California. Owned by Balam Organic Coffee LLC, operated by SOTA.

Editor, graphic artist

I have had the unique opportunity to delve into the intricacies of human behavior within organizations. Drawing from my own experiences, classic literature and current research, especially from a post-pandemic perspective, my co-authors and I have explored the seven major OB topics, including individual differences, motivation, and leadership. Our work aims to provide MBA students with practical applications of these theories, helping them navigate the complexities of today’s diverse work environments. It’s been a rewarding experience to contribute to the academic field and offer insights that can shape the future leaders of the business world.

Lush Hostel

Rather than just providing accommodation, I create immersive ecosystems where travelers become co-creators of their journey. Through cutting-edge technology and design, I optimize operations for efficiency while minimizing environmental impact, leading the charge towards a more sustainable future.

Charter Jet Broker

Like a skilled navigator, the broker must stay abreast of industry trends, forge connections, and anticipate the needs of discerning clientele. Each transaction presents a unique puzzle to solve, demanding agility and resourcefulness to secure the perfect aircraft for each client's journey.

Mezcaleria Gusana Grela

Guided by a reverence for authenticity, the journey leads to intimate encounters with local maestros mezcaleros, guardians of centuries-old techniques passed down through generations. Conversations unfold over smoldering pit ovens, where agave hearts are slowly roasted, infusing the air with earthy aromas. Each visit unveils a tapestry of flavors, as artisans share their distinct interpretations of this revered spirit. Direct sourcing fosters a deep bond with the land and its people, honoring their heritage while cultivating sustainable partnerships. With each bottle, the essence of Oaxaca is preserved, transporting enthusiasts on a sensorial odyssey through its storied landscapes and time-honored traditions.

03.

What I am awesome at

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Art director

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Visual identity

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Brand experience

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Motion design

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Want to work together?